This juice tastes like fresh tangerine. The juice does require some steeping. When it first arrived, the smell was pretty awful. Remove the cap, and stash it away for a few days. Mine has been sitting here for about 4, so far. Vaping it now on an HH 357 1.9 ohm atty at 8.5 watts on my Vamo. It does not have the artificial candy flavor many liquids have. So far, I have been pretty impressed with it. Not too sweet. However, I do get the tart, sour taste, that comes with a tangerine; it is not an all day vape for me. I could definitely recommend this to any one that is after a natural fruit flavor.